Shannon Kavanaugh

Shannon joined Archbright in 2013 as the Vice President of Marketing & Sales and in January 2016 became the CEO and President. Before joining Archbright, Shannon founded Go-To-Market Strategies, a national sales and marketing resource center. With a depth of experience at both tactical and strategic levels, she has been an executive leader in both product and service organizations for over 25 years. Kavanaugh is also a sales and marketing author and nationwide speaker. She holds a BA from the University of Washington.

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Driving Strategic Alignment Through Four EOS® Inspired Practices!

In every small to mid-sized business, strategy without alignment is like a high-performance car without fuel—it might look impressive, but it won’t get far. If your strategy only lives in the CEO’s head (or in a slide deck somewhere), you don’t have...

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Inclusive Workplace A watercolor depiction of a diverse office environment, highlighting the importance of inclusivity

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DEI in the Workplace: Why I still believe it’s good for business…

As I sit here writing this article, DEI programs in the workplace face attacks across the country. In fact, many organizations have shut down their...

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Congratulations to Mac MacKellar-Hertan

Retirement is a milestone we all aspire to, whether it be close on the horizon or many years down the road. Retirement is seen as a time to relax and...

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How HR Pros Fight Isolation

“You can’t be human in isolation.” – Desmond Tutu

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CEO Corner: It was the best of times, it was the worst of times

On March 11, at the same time the world tilted due to a global pandemic, my husband had emergency brain surgery and was diagnosed with Glioblastoma....

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